Use Video Conferencing To Grow Your Association

Every year thousands of associations need to justify to their members why they should keep paying their annual dues. Many associations face vast geographical distances making it difficult to partake in face-to-face meetings.

One of the most important aspects of associations is to encourage networking amongst its members. Generally, this has been left to the “annual meeting” or potentially more frequent meetups when the association runs regional meetings.

How video conferencing can help with engagement

Using video conferencing as a tool for facilitating frequent meetings amongst members could be a boon for association executives if it means member engagement goes up. Here are just a handful of ideas as to how video conferencing is being used throughout associations:

  • Used for executive board meetings saving time and money
  • Topical presentations to association members
  • Regional meetings & collaboration
  • Offers platform for direct face-to-face communication amongst members
  • Facilitate working groups & network meetings

Integrate Video Conferencing into your association’s member portal

If your association has already built a membership portal, you could consider using a video conferencing API to integrate services allowing members to engage and meet online. Integrating video conferencing could be as simple as adding a few lines of code or you could create a custom workflow for members to engage.

Why utility type pricing works for associations

Most video conferencing technologies now offer solutions are that are delivered via an API and therefore available on a utility basis.  Specifically, you can plugin video conferencing to your app and only pay for usage which should be important for typical member association setups. This allows you grant access to all members without having to justify the monthly subscription cost that your organization would have to carry.

A pay-per-use model will also provide you with detailed summaries about usage from the member, group, or administrative levels. This can be useful for your internal billing and budgeting with regional groups.

3 options for video conferencing API’s

Zoom API

Zoom is the all-around meeting platform that allows you to facilitate almost every meeting that you may need to have. It works well for supporting multiple video feeds on one screen, has built-in features as well for recording, screen share, remote diagnostics, chat, and more.

The zoom API is flexible and will work with most major technologies that you most likely are already using. An example of using Zoom in your application can be found here at Batipi for our video conferencing services.

Vidyo API

Vidyo has long been regarded as video conferencing technology that has an exceptional quality. Now in the last year, Vidyo has opened up their services to make it available via an API. It’s a great opportunity for associations that want to take the quality of meeting to another level, however, without having to worry about expensive room system equipment.

Overall, may not have all of the meeting features as Zoom’s API, but it does compete if not surpass when it comes to the video quality.

Twilio API

Twilio has evolved over the last few years to now offering a fully programmable video API. Now out of beta, it offers an impressive set of features for one-to-one or multi-party video conference meetings, screen sharing, and recording.

Besides video Twilio offers a wide selection of other API’s that can work in conjunction, such as, voice calls, chat messaging, & SMS notifications.

In Summary

These services are not independent and could easily work with each other or in tandem to offer extended value to your association’s members.

Using video conferencing as a communication tool in your organization could be the catalyst that maintains or even drives growth for your membership levels.

If you would like to discuss further how video conferencing could integrate with your association, send us a note here.

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